The Execution Platform for AI Visibility

Make your brand
visible to

Right now, AI decides what it says about your brand. Prices, reviews, recommendations — all without your input. Everyone else builds dashboards that show you the problem. We ship the code that fixes it.

Get Started →

97% of websites are invisible to AI.

No llms.txt. No structured data for AI crawlers. No control over what ChatGPT, Gemini, or Perplexity says about your brand. Most companies don't even know they have a problem — until a customer asks an AI for a recommendation and they're not in the answer.

The monitoring tools show you a score. Cool. Then what?

Audit. Activate. Deploy.

We don't hand you a PDF and wish you luck. We run the audit, generate the files, and give you copy-paste code. From "invisible" to "AI actively recommends you" — in minutes, not months.

Audit

16+ automated checks. robots.txt, llms.txt, JSON-LD Schema, VibeTags™, Visual GEO, E-E-A-T Detection, Trust Signing, Fraggles Analysis — scored 0–100 across 9 AI engines. Competitor benchmarks included. Results in under 5 minutes.

Activate

We generate your VibeTags™, AI-Bot Middleware configs for 15 platforms (Cloudflare, Vercel, AWS, Nginx, WordPress, Shopify…), JSON-LD Schemas for 200+ types, and your llms.txt. All ready to deploy. Not theory — code.

A complete AI visibility package.
Ready to deploy.

Not a report. Not a score. Not a PDF. Real files, real code, real implementation — everything your dev team needs to make your brand visible to AI. Copy, paste, deploy.

Full GEO Audit 16+ checks across 9 AI engines. Schema, robots.txt, llms.txt, VibeTags, E-E-A-T, Trust Signing, Fraggles — scored 0–100. See a sample report →
VibeTags™ + AgenticContext™ Schema.org JSON-LD with emotional + contextual markers. Tells AI when and why to recommend your brand.
llms.txt + robots.txt AI-optimized discovery files. Control what LLMs see and how they crawl your site.
AI-Bot Middleware Edge routing configs for 15 platforms: Cloudflare, Vercel, AWS, Nginx, WordPress, Shopify, Netlify, Apache & more.
JSON-LD Schema Injection 200+ Schema.org types. Product, Organization, FAQ, HowTo, LocalBusiness — all generated, all valid.
Implementation Package HTML snippets, meta tags, JSON-LD schemas, visible brand context elements — everything as copy-paste code for your dev team.

Built in production. Not in a lab.

208+
Real audits across 20 industries
49K
Lines of production code
15
Middleware platforms supported
9
AI engines tested against

Every number is real. Every audit is demo-able. No vanity metrics — just work that shipped.

Don't take our word for it.
See a real report.

We audited our own website with the exact same engine every client gets. No cherry-picking, no special treatment — just the raw output. Score: 91/100, Grade A.

25+
Checks documented
9
AI engines tested
6
Deliverable files
View full sample report →

Transparent pricing. Real results.

Every engagement starts with a free scan. Then choose the implementation that fits your scope. Fixed prices, clear deliverables, no hourly rates.

Phase 1 — Free

AI Visibility Scan

€0
Instant · Self-service · No signup required

Enter your URL and get your AI Visibility Score in under 60 seconds. Live scan across 6 categories — see exactly where your brand stands.

  • AI Visibility Score (0–100) with grade
  • 6-category breakdown (Schema, Discovery, Brand, E-E-A-T, Technical, Competitive)
  • Top 3 critical issues with explanations
Scan your site free →

Choose the scope that fits your business. Every tier includes a 90-day re-audit to measure proven improvement.

Starter

Single Brand Audit

€2,990
One-time · For SMBs & local businesses
  • Full GEO Audit (16+ checks, 9 AI engines)
  • Executive Summary with AI Visibility Report
  • Competitor benchmark (1 competitor)
  • llms.txt + robots.txt optimization files
  • Basic JSON-LD Schema Injection
  • 90-day re-audit included
Get started →
Most Popular
Professional

Full GEO Implementation

€7,490
One-time · For mid-market & e-commerce
  • Everything in Starter, plus:
  • VibeTags™ + AgenticContext™ — emotional AI markup
  • AI-Bot Middleware for your platform
  • JSON-LD Schema for 10+ types
  • Deployment-ready Implementation Package
  • Content structure optimization
  • 90-day re-audit with before/after comparison
Start implementation →
Enterprise

Global & Multi-Domain

Let's Talk
For enterprise & global brands
  • Everything in Professional, plus:
  • Multi-domain / multi-region support
  • GEO Edge Layer™ deployment
  • Competitor Deep-Dive (5 competitors)
  • Whitepapers + strategy documents
  • Quarterly strategy reviews
Let's talk →

Need strategic guidance? We advise you personally — from audit interpretation to dev integration.

Strategy Call
€490
One-time · 90 minutes 1:1
  • Personal audit walkthrough with Sascha
  • Action prioritization
  • Q&A on your specific situation
New
Implementation Support
€1,990/month
3 months minimum
  • Hands-on implementation guidance
  • Weekly dev calls
  • CMS integration & stakeholder briefings
  • Schema validation & deployment checks

AI visibility isn't a one-time fix. Stay ahead with continuous monitoring and optimization.

Monitoring
€790/month
  • Weekly AI visibility tracking
  • Citation monitoring across 9 engines
  • Monthly performance report
Recommended
Active
€1,490/month
  • Everything in Monitoring, plus:
  • Content optimization updates
  • New AI engine onboarding
  • Schema & VibeTags™ updates
Strategic
€2,490/month
  • Everything in Active, plus:
  • Dedicated GEO strategist
  • Quarterly strategy reviews
  • Priority support & custom integrations

Every engagement starts with a free scan. Your score shows where you stand — we show you how to move forward.

36 years of photography.
Then this.

TrueSource AI is built by Sascha Deforth and the team at Hope & Glory Studio in Düsseldorf. 36 years of photography, then a pivot into AI visibility. 208+ audits. 49,000+ lines of code. Everything live, everything demo-able.

Everything you need to know about GEO.

AI search is changing how people discover, evaluate, and choose brands. Here's what that means for your business — and what you can do about it.

What exactly is TrueSource AI?
TrueSource AI is an execution platform for AI visibility. We run 16+ automated checks across 9 AI engines (ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Copilot, and more), then generate the actual implementation files your site needs: VibeTags™, llms.txt, JSON-LD Schema for 200+ types, AI-Bot Middleware configs for 15 platforms. The workflow is simple: Audit → Fix → Deploy. We don't hand you a report and wish you luck — we give you copy-paste code that makes your brand visible to AI.
What is GEO (Generative Engine Optimization)?
GEO stands for Generative Engine Optimization — the discipline of making your brand visible, citable, and recommendable by AI systems. Think of it as the next evolution of SEO: where traditional SEO optimized for Google's search results page, GEO optimizes for AI-generated answers. When someone asks ChatGPT "What's the best tool for X?" or Perplexity "Compare A vs B" — GEO determines whether your brand appears in that answer, what the AI says about you, and whether it links to your site. According to Gartner, traditional search volume will drop 25% by 2026 due to AI chatbots. GEO is how you stay visible in the new search landscape.
Why does AI visibility matter for my business?
AI engines now influence purchase decisions, brand perception, and customer trust at scale. With 800M+ weekly active users on ChatGPT alone, AI is rapidly becoming a primary discovery channel. When a potential customer asks an AI "Which company should I choose for X?" — and you're not in the answer — you've lost that lead before you even knew it existed. Worse: AI might recommend your competitor, state incorrect pricing, or describe your product inaccurately. AI visibility isn't a nice-to-have anymore — it's becoming as essential as having a website.
How do AI engines decide what to recommend?
Each AI engine uses different signals. ChatGPT pulls from training data and real-time search, prioritizing structured data, authoritative content, and verifiable expertise. Perplexity always shows inline citations and favors recent, authoritative sources. Claude focuses on well-reasoned, methodology-backed content. The common thread: AI engines look for structured data (JSON-LD Schema), clear content hierarchy (proper H1/H2/H3), verifiable expertise (E-E-A-T signals), fresh content with publish dates, and machine-readable context (like llms.txt and VibeTags™). Without these signals, your brand is essentially invisible to AI — no matter how good your traditional SEO is.
What is the AI Visibility Score?
Our proprietary 0–100 score measures how visible, accurate, and recommendable your brand is across 9 AI engines. We check 20+ factors across 5 categories — from basic technical accessibility (Can AI bots even crawl your site?) to forward-thinking AI standards (Do you have llms.txt, VibeTags™, AI transparency signals?). The score gives you a single number that captures your entire AI readiness — and a clear roadmap to improve it.

Grading Scale:
A (80–100) — AI-ready: proactively cited by AI engines
B (60–79) — Good foundation, minor optimizations needed
C (40–59) — Moderate visibility, significant gaps
D (25–39) — Low visibility, AI rarely mentions you
F (0–24) — Invisible to AI
How exactly is the Score calculated?
The AI Visibility Score (V2.1) consists of 5 categories totaling 100 points. Technical AI-accessibility is weighted highest — because if AI bots can't reach your content, nothing else matters.

1. Foundation — 40 points
Can AI bots access and understand your site?
• KI-Bot Access via robots.txt (4 pts) — does your robots.txt allow GPTBot, ClaudeBot, PerplexityBot?
• SSR / Raw HTML (3 pts) — is content readable without JavaScript? SPA shells = invisible
• XML-Sitemap (1 pt) — discoverable page structure for crawlers
• RSS/Atom Feed (1 pt) — signals fresh, crawlable content
• Organization Schema (4 pts) — JSON-LD identity for your brand
• Title Tag (3 pts) + Heading Structure (4 pts) + Semantic HTML (3 pts)
• Canonical Tag (3 pts) + Hreflang (3 pts) + Image Alt Tags (3 pts)
• Page Weight (2 pts) + Author Meta (2 pts) + Meta Description (1 pt) + Visible Brand Context (1 pt) + OpenGraph (2 pts)

2. Industry Schemas — 25 points
Do you speak the language of your industry?
• Required schemas for your sector (10 pts) — e.g. Product + Offer for e-commerce
• Valuable schemas (10 pts) — FAQ, AggregateRating, BreadcrumbList
• Bonus schemas (5 pts) — industry-specific extras like Event, Recipe, SoftwareApplication

3. Reviews & Social Proof — 10 points
Can AI verify your credibility?
• AggregateRating / Review Schema (6 pts)
• Person Schema (2 pts) — authorship signals
• SameAs social links (2 pts) — cross-platform verification

4. Forward-Thinking — 20 points
Are you ready for next-gen AI standards?
• AI Content Quality / Information Gain (4 pts) — unique, vector-friendly content
• llms.txt (4 pts) + llms-full.txt (3 pts) — AI-readable sitemaps
• AI Transparency JSON (3 pts) — EU AI Act Art. 50 compliance
• HowTo Schema (2 pts) + WebMCP (2 pts) + UCP Manifest (1 pt) + ai.txt (1 pt)

5. Schema Diversity Bonus — 5 points
How many unique Schema.org types does your site use?
• 1 point per unique type found (max 5 pts)

Industry detection is automatic — we identify your sector (e-commerce, SaaS, local business, professional services, media) and apply sector-specific schema requirements.
How is TrueSource AI different from Profound, Peec, or Otterly?
They monitor. We execute. Existing tools in the AI visibility space show you a score and tell you something is wrong. That's it. TrueSource AI generates the actual code that fixes it: VibeTags™ for emotional AI context, AI-Bot Middleware for 15 platforms (Cloudflare, Vercel, AWS, Nginx, WordPress, Shopify…), Schema Injection for 200+ types, and llms.txt. No competitor ships what we ship. We also actively contribute to open standards — we've filed issues at Schema.org and contributed to the llms.txt specification. We don't just use the ecosystem; we help build it.
What are VibeTags™?
VibeTags™ are an open standard we created. They add emotional and contextual markers to your structured data — telling AI not just what your brand is, but when and why to recommend it. For example, a VibeTags implementation might tell AI: "This brand is premium, sustainability-focused, and ideal for enterprise buyers looking for long-term partnerships." It's 100% Schema.org compatible, machine-readable brand personality for the AI age. Read the full specification →
What happens if I do nothing?
Right now, AI is already talking about your brand — with or without your input. Without GEO optimization, AI engines may state incorrect pricing, recommend competitors instead of you, describe your products inaccurately, or simply leave you out of the conversation entirely. As AI search adoption accelerates (ChatGPT grew to 800M+ weekly users, SearchGPT grew 740% in 12 months), the cost of inaction compounds. Every month you wait, your competitors who do optimize gain an advantage that becomes harder to overcome. GEO is where SEO was in 2005 — early movers win disproportionately.
How long until I see results?
Phase 1 (Free Diagnostic) delivers your AI Visibility Score within 24 hours. Phase 2 (Implementation) deploys all technical deliverables within 2–4 weeks depending on site complexity. The impact on AI responses varies by engine: some changes are reflected within days (Perplexity, which crawls in real-time), while others take weeks as AI models update their knowledge. We measure proven improvement with a full re-audit 90 days after deployment — same methodology, same tool, transparent before-and-after comparison.
Does GEO replace SEO?
No — GEO complements SEO. Traditional SEO ensures you rank in Google search results. GEO ensures you appear in AI-generated answers. Many GEO optimizations (structured data, content quality, E-E-A-T signals) actually improve your traditional SEO as well. Think of it this way: SEO gets you found when someone types a query. GEO gets you recommended when someone asks an AI a question. In a world where both channels drive traffic, you need both. The good news: about 60% of GEO best practices overlap with good SEO — so you're building on foundations you may already have.
What industries benefit most from GEO?
Any industry where purchase decisions involve research, comparison, or trust benefits from GEO. We've audited 208+ websites across 20 industries: SaaS, e-commerce, professional services, manufacturing, healthcare, hospitality, automotive, finance, legal, education, and more. Industries with high-consideration purchases (B2B, enterprise software, luxury goods, financial services) see the largest impact because AI is increasingly used for vendor evaluation and product research. But even local businesses benefit — when someone asks AI "best restaurant in Düsseldorf," being in the answer is everything.
What gives you the right to set standards?
We don't just build tools — we actively shape the ecosystem. We've filed issues at Schema.org proposing AI-visibility extensions and contributed to the llms.txt specification on GitHub. VibeTags™ is published as an open-source Proposed Standard with its own spec, website, and repo.

But that's just the beginning. Since then, we've shipped even more — all production-ready and far more than a bet:

Agentic Reasoning Protocol (ARP): Defines how AI agents interpret brand logic and make recommendation decisions. Published as an open specification with a Python SDK on PyPI.
GEO Edge Layer™: Our zero-code middleware that deploys Schema mutation, VibeTags injection, and AI crawler routing at the edge — without changing a single line of source code.
On-Chain Verified: TrueSource AI is a registered AI agent in the Masumi Protocol on Cardano Mainnet. Identity, capabilities, and pricing — permanently stored and verifiable on the blockchain.

No competitor contributes upstream. No competitor is on-chain verified. We do. We are. That's not a claim — it's verifiable on GitHub and on the blockchain.
What is the GEO Edge Layer™?
The GEO Edge Layer™ is our smart middleware technology that optimizes your website's machine-readable data on-the-fly — without changing a single line of your source code. It sits between your origin server and your visitors, running at the edge of your CDN. Here's what it does:

Schema Mutation: Intercepts HTML responses and fixes incorrect JSON-LD in real-time — wrong contact data, missing brand heritage, staging URLs leaking into production.
Head Injection: Adds VibeTags™, emotional meta tags, and AI context markers into your <head> without touching your templates.
Endpoint Routing: Routes AI crawler requests to dedicated endpoints like llms.txt — even if your CMS doesn't support them natively.
Sitemap Intercept: Fixes redirects that hide international markets or product categories from AI crawlers.

Zero code changes on your end. Works with any tech stack — custom CMS, e-commerce platform, or static site. The result: your AI Visibility Score jumps 20+ points without a single dev ticket.

Ready for AI visibility?

Start with a free AI Visibility Scan — enter your URL, get your score in 60 seconds. Then we'll discuss together which implementation package fits your business.

No fine print. No lock-in. Just measurable AI visibility.

We review every inquiry personally and respond within 48 hours.

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We'll get back to you within 48 hours — with a personal assessment and next steps.

You found the invisible layer.

This is what AI sees. Welcome to the source of truth.